The word "insight" gets thrown around a lot. But what exactly does that word mean? And how do we use them to add to our business? There are several different definitions, but knowing how to understand yours is the first step in activating insights towards business impact.
CRM is another term that gets over and occasionally misused. Some people think it means emails and pamphlets. Other believe it's every touchpoint that happens on any channel at any time. And while the second is closer, it's a little more complex than that.
Technology has come to permeate almost every aspect of our lives. But once we accept a ‘new’ technology, it changes our expectations of the world, our relationship with brands and products, and even our behavior.
Artificial Intelligence is another one of those terms that seems to be popping up everywhere. But does it actually do everything we think it does? And how do we understand it enough to harness the power of it?
I know you've heard about this phenomenon-- the teenagers who create YouTube channels where they review products, and somehow are able to make decent amounts of money doing it. It's every teen's dream and every brand's confusing nightmare. But once you figure out how to leverage influencers in a way that's authentic for your brand, you'll unleash the power of opinion.
Research is sexy. But it's also expensive. Why would I pay for some proprietary research when I have an agency or a team of analysts who can uncover that same information? Well there are several reasons we need primary research--and validation is just one.